How Technology Is Helping Casinos Compete
More states are legalizing casino gambling. In the United States alone, there are over 1,000 casinos. This number is continuing to rise as states seek to compete with one another for the gambling dollars. As a result, over 40 U.S. jurisdictions now have some form of casino gambling. While the Las Vegas Valley is the highest concentration of casinos, other regions of the country have casinos as well. The Atlantic City region is second and the Chicago region is third in revenue.
The industry of casino gaming is highly competitive. The best casinos are those that offer the best odds. They offer the best odds for customers and they’re notorious for offering lucrative incentives for big bettors. Despite the competition, casinos are usually profitable. In addition to offering attractive incentives, casinos also often offer comps and free drinks to high rollers. These perks can make a big difference when deciding whether or not to play at a casino.
As a result, casinos are using technology to help them compete with other companies. Video cameras and computers routinely supervise games. “Chip tracking” involves betting chips with built-in microcircuitry, which allows casinos to monitor the amount of bets minute by minute. Roulette wheels are regularly monitored for statistical deviations, and players can bet by pressing buttons rather than using a dealer. Increasing the availability of video and computer surveillance systems in casinos is the only way to increase casino revenues.